MedaData was formed when co-founder, Siobhan Kelliher, was left truly concerned at the number of medication-related errors she was seeing. Her experience in both a hospital setting as well as in the pharmaceutical industry saw her witness first-hand the quantum of errors that were occurring. These errors led to long-term health and economic pressures. A system that minimises this risk was needed.

From the instant Brock Ford heard some of the statistics (coming from a mathematical and data science background) relating to medication errors, he knew this was an opportunity - an opportunity to really influence health outcomes and change the face of the healthcare industry.

The varying backgrounds of both co-founders, coupled with their passion to really influence the world of health, resulted in a truly dynamic duo.